Rooted in Andhra Pradesh
Our artisans are based in Tirupati, Sri Kalahasti, and surrounding regions of Andhra Pradesh - the heartland of India's most sacred crafts. Sri Kalahasti is world-renowned for its Kalamkari tradition, where artists hand-draw intricate sacred motifs using a bamboo kalam and natural dyes. We currently work with 8–12 women artisans who practise Kalamkari, brass craft, and other traditional art forms passed down through generations.
An Ancient Art, Drawn by Hand
Kalamkari is one of India's oldest textile art forms. Every motif - from Goddess Lakshmi to sacred lotus patterns - is hand-drawn using a bamboo pen dipped in natural dyes made from roots, flowers and minerals. No machines. No shortcuts. Just skill, patience and devotion.
The Crafts We Celebrate
Kalamkari
Hand-drawn sacred motifs using a bamboo pen and natural dyes. Originated in Sri Kalahasti, Andhra Pradesh. Every stroke is a prayer.
Kondapalli Wood Craft
Handcarved wooden idols from Kondapalli near Vijayawada. Each piece is shaped, dried and painted entirely by hand using traditional techniques.
Budithi Brass Craft
Traditional brass casting from Srikakulam district. Idols are made using the ancient lost-wax technique passed down through generations.
Every Purchase Makes a Difference
When you bring a Moorthīka piece home, you are not just decorating a space. You are supporting a woman artisan, preserving a centuries-old tradition, and keeping the soul of Indian craft alive.
